Silicon Valley-based startup Striiv announced plans for its dedicated portable fitness device -- of the same name -- which encourages users to exercise with virtual worlds and real-world fund raising.
The Striiv device is a standalone pedometer (no mobile phone required) that can hang on a keychain or attach to a belt. Its sensors are able to differentiate between walking, running, climbing stairs, and hiking, according to the company. Using points earned from activity, users can donate clean water to children in South America or polio vaccines to children in India thanks to Striiv's partnership with GlobalGiving. Striiv expects to add new charitable partners in the future.
While the device isn't cellular- or Bluetooth-enabled, it can connect to PCs via USB to synch with an online portal where users can download new apps, view charities, play games, or post their progress to Facebook. The company is primarily marketing the device to women, especially busy mothers.
The Striiv device helps users visualize their progress in a game called MyLand, where movement translates to new wildlife and plants on an "enchanted island."
"Fitness and health are top-of-mind today. But for many people, especially moms juggling careers and family, finding time for exercise is hard to fit in to a busy day," stated Striiv CEO and co-founder David Wang in a press release. "We've combined charities, gaming, and personal challenges with cutting-edge technology to create a seamless way to motivate physical activity. We're building a playful and inspiring 'movement around movement' so that fitness now fits throughout your day."
Striiv joins the growing field of dedicated fitness devices, including Adidas MiCoach Pacer, Affectiva Q Sensor, Basis, BodyMedia BodyFit, Digifit, Fitbit, Hitachi Life Microscope, Jawbone UP, Nike+GPS, Philips DirectLife, and Valencell. News of Striiv's launch follows our coverage from yesterday on fitness apps that offer real world rewards.
According to , the company has raised $6 million from iD Ventures and a group of angel investors. Striiv plans to launch in mid-October for $99.
Read the press release after the jump.
PRESS RELEASE -- Fitness is about to become a lot more fun with Striiv. The Silicon Valley-based start-up today revealed its first product which takes active gaming outside of the living room to turn everyday activities into fitness opportunities. Â A sleek, portable fitness device, Striiv motivates activity throughout the day via games, personal goals, and donation opportunities -- all powered by physical activity.
Striiv offers a playful approach to fitness. Comprised of social game and technology industry veterans, the team behind Striiv brings a wealth of business and development experience to defining this new product category at the forefront of gaming and personal health. Â Whether it's a real workout or simple daily interactions like walking to lunch, taking the stairs, or shopping Â€Â“ with Striiv any activity is earned, tracked and transformed into an opportunity to get fit, give back, and have fun.
"Fitness and health are top-of-mind today. But for many people, especially moms juggling careers and family, finding time for exercise is hard to fit in to a busy day," says David Wang, CEO and co-founder of Striiv. "We've combined charities, gaming, and personal challenges with cutting-edge technology to create a seamless way to motivate physical activity. Â We're building a playful and inspiring 'movement around movement' so that fitness now fits throughout your day."
Small, convenient and designed to easily move between a key chain, belt clip, or pocket, Striiv is always with you and always on. Â Striiv features a high-resolution color touch screen to track your progress. Â Key features include:
Walkathon in Your Pocket: Â With Striiv every step counts toward a donation to charity. Â At launch, Striiv is partnering with GlobalGiving to donate clean water to children in South America or a polio vaccine to a child in India. New charitable partners will be added over time.
Activity-Based Games: Unlike traditional time-based social games, Striiv games are completely powered by physical activity. In the first game, MyLand, the more you move, the more your enchanted island fills with exotic wildlife and plants. More games will be added.
Daily Challenges and Trophies: Earn rewards and bonuses for walking to lunch or taking the stairs. Unlock daily challenges based on real-world distances, from climbing the Eiffel Tower to crossing the Golden Gate Bridge.
TruMotion Technology: Striiv's proprietary TruMotion technology is always on and can sense if you are walking, running, and even climbing stairs or hiking. Â
Striiv is designed to be used directly out of the box, no set up required. Tutorials are built into the device. Additionally, Striiv can be connected to an online portal via a computer USB port to upgrade new applications, charities, and games, or post updates to Facebook.
Striiv launches in mid-October for $99. To pre-order Striiv, visit .
About the Company
Based in Redwood City, Striiv is comprised of team of world-class game designers, artists, and cutting-edge technologists. Founded in 2010, the company is focused on integrating seamless gaming mechanics across everyday life activities and experiences, especially those that need an infusion of fun to motivate and inspire, like exercise. Their first product, Striiv, launches in October 2011 and aims to start a movement around movement by taking active gaming outside the living room to motivate fitness. Â For more information, visit . Find Striiv on Facebook () or follow on Twitter @Striiv.