London-based Chiaro has launched a device, called Elvie, that aims to help consumers accurately do kegel exercises.
Up to one in three women will experience pelvic floor muscle problems at some point in their life, the company explains, but strengthening these muscles through kegel exercises could lead to better core strength and improved back and abdominal strength. Some reasons the pelvic floor muscles might weaken include pregnancy, childbirth, and obesity.
If women wear Elvie when doing their kegel exercises, data from their exercises is sent to a companion app. Based on how well the exercises were done, the companion app provides the user with a score. Over time, users can track how their score improves.
Elvie also tracks technique. One example of an technique issue the user might have is pushing instead of lifting while doing exercises, Chiaro Physiotherapist Dr. Kay Crotty explained. The device has motion sensors that can alert users if they are doing this motion incorrectly. The app also offers five-minute workouts that help users build their skill, strength, or control.
The device costs $95 for those who preorder it, but it will retail for $155. Elvie is expected to ship in March 2015.
In May, the company raised $1 million in seed funding from Google Maps co-founder Lars Rasmussen and Jawbone co-founder Alex Asseily, according to . Chiaro received another $160,000 in August 2013 after winning a UK Technology Strategy Board innovation award.