Consumer

By Laura Lovett March 21, 2018
Correction: This article has been updated to accurately reflect that the women health tracking is a feature. It has also been updated to reflect Katherine Binder's accurate title.  Last week Fitbit made a slew of announcements about new product launches that coming in the spring. Among them was a true first for the company: a feature that helps women track their menstrual cycles and symptoms....
By Jonah Comstock March 21, 2018
Newark, California-based EyeQue has launched the EyeQue Insight visual acuity screener, a device that lets consumers test their vision at home. The device looks similar to a VR headset. It attaches to a user’s smartphone and lets them test their visual acuity as if they were in a much larger room. The accompanying app also has a version for kids that includes an animated character who walks them...
By Dave Muoio March 20, 2018
Gatorade’s efforts to conquer dehydration have again entered the digital realm. Twice reports that the sports drink company and Northwestern University have developed a low-cost wearable skin patch that displays various colors to conveniently let the wearer know when they need to take a drink. The patches were developed and introduced in 2016 by Northwestern University McCormick School of...
By Jonah Comstock March 20, 2018
Smartwatch popularity continues to be on the rise, but traditional fitness trackers aren't going anywhere either, according to new market research from International Data Corporation (IDC). The entire worldwide wearables market is on track for 15.1 percent growth this year, for a total of 132.9 million units shipped. Of that, smartwatches represent about one-third of the shipment volume, but two-...
By Jonah Comstock March 16, 2018
Yesterday, Google announced in a blog post that Android Wear was changing its name to Wear OS, a rebranding designed to reflect the fact that one in three Android Wear users also uses an iPhone. The company hopes to make it more obvious that devices running the wearable operating system are compatible with Apple devices as well, something which has been the case since 2015. "As our technology and...
By Jonah Comstock March 15, 2018
Apple has risen to the top of the competitive global wearables market, according to an IDC report that came out at the beginning of this month. Meanwhile the overall growth of the space has slowed as control of the market consolidates among big players. "Interest in smartwatches continues to grow and Apple is well-positioned to capture demand," Ramone T. Llamas, research director of IDC's...
By Laura Lovett March 13, 2018
Come this spring adults won’t be the only ones with their own line of Fitbit trackers. The company recently announced a new set of products including the Fitbit Ace, which is a tracker designed for children 8 years old and up, as well a much anticipated new smartwatch, the Fitbit Versa.  “As childhood obesity rates continue to rise, it’s more important than ever to empower the entire family to...
By Laura Lovett March 13, 2018
Fitbit has just announced its latest set of fitness wearables, alongside which will come a new platform that lets women track their menstrual and ovulation cycles.  "Female health tracking will empower women with a greater understanding of their menstrual cycles in conjunction with their physical and mental health, as they start to recognize what are normal trends over time versus what could be...
By Jonah Comstock March 8, 2018
Correction: An earlier version of this article had the survey sample size at 7,905. Accenture interviewed 7,905 consumers worldwide, but the data here is from just the US subset: 2,301 Americans. New survey data out this week from Accenture shows that healthcare consumers are using more wearables and apps, and are more bullish on virtual care, than ever before. But they also have high...
By Laura Lovett March 8, 2018
London-based startup WeMa Life has recently launched its online marketplace app that helps caregivers and patients connect with providers. The app has multiple functions and allows caregivers to book social care, domiciliary care, nursing, domestic help, personal care, and hygiene care. “Anyone who has ever been tasked with sourcing domiciliary care for themselves or someone close to them will...