behavioral economics

By Dave Muoio March 14, 2018
A study of more than 500 children in rural India suggests that pairing SMS reminders with incentives more effectively produces desired health outcomes than the mobile reminders alone. Published today in Pediatrics, the study was a collaboration between researchers from Johns Hopkins Medicine and the Indian nonprofit child health organization Bal Umang Drishya Sanstha (BUDS) that sought to improve...
By Dave Muoio October 24, 2017
Brooklyn-based Wellth, makers of a mobile platform designed to improve treatment adherence through behavioral economics, will be launching a National Institutes of Health-backed study on hypertension. Using their app, the company will investigate how best to incentivize hypertension patients take their medication and engage in healthier behaviors. “Nonadherence is multifactorial — there’s a lot...
By Jonah Comstock March 11, 2013
Last month, Vitality made their GlowCap pill container caps available for direct-to-consumer purchase from CVS. The company has also been quietly developing a new product, the Vitality GlowPack, a customizable pouch which provides similar functionality to the GlowCap. The advantage to the GlowPack is that it can be used it for medications larger than pills. CVS Caremark and Vitality GlowCaps are...
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