direct to consumer

By Jonah Comstock January 24, 2018
New Zealand-based smart inhaler company Adherium, which up until now has distributed its products via pharma sales channels in Europe and Australia, plans to expand into the United States in the first half of 2018 with a direct-to-consumer (and direct-to-payer) strategy. “We’ve had a great relationship over the last couple of years with AstraZeneca, we’ve launched in a couple dozen countries now...
By Brian Dolan June 13, 2016
The American Medical Association's CEO Dr. James Madara kicked off the House of Delegates at the AMA Annual Meeting in Chicago yesterday by drawing parallels between the "quackery" and "snake oil" common among self-proclaimed doctors a year ago, and direct-to-consumer digital health services today. “Today we have really remarkable tools -- robotic surgery, new forms of radiation treatment,...
By Jonah Comstock December 17, 2015
According to StartUp Health’s year-end report, digital health funding is down from 2014. It hit $5.8 billion so far this year, compared with $7 billion in 2014. StartUp’s report paints this drop as a maturation of the market, contending that though funding has dropped it’s being invested more smartly. The year was dominated by bigger funding rounds at later stages: mid-stage and late-stage deal...
By Brian Dolan January 8, 2014
CES Flashback: After coming back from CES and the first Digital Health Summit co-located there four years ago, I wrote: "Perhaps in a few years we might be able to declare CES an event dominated by consumer health news — and those on the sidelines may find this to be a sudden event. The road to mass consumerization of wireless health devices, however, is much more complicated than those for other...
By Neil Versel December 17, 2013
A potentially watershed moment in the evolution of digital health occurred last week. Atlanta-based health and wellness social network Sharecare launched AskMD, a mobile, consumer-facing app that includes a symptom checker unlike any other symptom checker out there. As Babyforyou.net.ua reported: Sharecare's app, AskMD, offers users a symptom checker that allows them to choose which symptoms they...
By Brian Dolan February 12, 2013
Babyforyou.net.ua Contributing Editor Neil Versel really hit a nerve last week when writing about direct-to-consumer healthcare and the acquisition of Massive Health by fitness device maker Jawbone. (Be sure to read it now, if you haven't yet.) While his column made a number of provocative comments, I think this one really gets to the heart of his argument: "What those projects all have in common is...

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