Fitbit Aria scale

By Brian Dolan May 7, 2015
One of the first companies in the connected fitness wearables market, San Francisco-based Fitbit, has registered for an initial public offering. While the company included a placeholder figure of $100 million for what it hopes to raise, the SEC filing is chock full of financial data for the company, which is turning an impressive profit, as well as other performance data like active users and...
By Brian Dolan April 22, 2013
At the end of March, London-based Fitbug filed a lawsuit against San Francisco-based Fitbit that alleges trademark infringement and unfair business practices, which Fitbug claims has caused it irreparable harm and damage. While the company has stated that it sent Fitbit a cease-and-desist letter last year, the official lawsuit was filed on March 29, 2013 -- just a few weeks after reports surfaced...
By Brian Dolan March 12, 2013
In January 2012 Fitbit expanded beyond wearable activity tracking devices when it launched its Aria WiFi Smart Scale at the Consumer Electronics Show (CES). While it offers much of the same functionality -- if not identical features -- to many of its peers, it is now one of the only connected weight scales that does not have FDA 510(k) clearance as a medical device. Perhaps the best known WiFi-...
By Brian Dolan April 25, 2012
Last week, just a few days before connected fitness device maker Fitbit announced the commercial launch of its WiFi-enabled Aria scale, BodyMedia and Withings partnered up to integrate weight data from Withings' WiFi scale into BodyMedia user's online dashboards and apps. BodyMedia offers its own suite of connected fitness devices, but has not developed its own connected weight scale. Similarly,...
By Brian Dolan April 23, 2012
Connected fitness device maker Fitbit announced this week the commercial launch of its Aria WiFi Smart Scale, which was originally unveiled at the CES event earlier this year. The company, whose flagship product is the Fitbit Ultra Wireless Activity and Sleep Tracker, is now selling the Aria scale on its website Fitbit.com and it plans to bring the scale to brick and mortar stores, including Best...
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