Fitbit Ionic

By Laura Lovett March 13, 2018
Come this spring adults won’t be the only ones with their own line of Fitbit trackers. The company recently announced a new set of products including the Fitbit Ace, which is a tracker designed for children 8 years old and up, as well a much anticipated new smartwatch, the Fitbit Versa.  “As childhood obesity rates continue to rise, it’s more important than ever to empower the entire family to...
By Laura Lovett February 28, 2018
Fitbit reported its fourth quarter and full year earnings yesterday. Fourth quarter earnings continues to post a loss, with a reported $571 million in revenues and a net loss of $46 million, as did its full year report, in which the company reported a total revenue of $1.6 billion and a net loss of $277 million, down 1 percent year over year.  Last year the company launched the Fitbit Ionic, a...
By Laura Lovett February 27, 2018
Wearable giant Fitbit and fitness apparel company Adidas have just released their latest running-specific training wearable, the Fitbit Ionic: Adidas edition. The product was born out of a partnership between the two companies, which was announced last year, and is a combination of Fitbit Ionic and Adidas’ Train app.  “As the leading global wearables brand synonymous with health and fitness,...
By Jonah Comstock January 25, 2018
When Fitbit acquired indie smartwatch maker Pebble at the end of 2016, it was clear from the beginning that it would be the end of the line for Pebble devices. In fact, Fitibit didn't even acquire Pebble's hardware assets. A year later, Fitbit seems determined to let Pebble's fiercely loyal userbase down easy — and to convert as many of them as possible into users of the company's fledgling...
By Jonah Comstock December 5, 2017
When Fitbit announced, after months of hints and rumors, that it was launching a smartwatch, it seemed likely that the answer to one big question would determine whether the health and fitness company could succeed: Could Fitbit build an app store to compete with the Apple Watch's? Now, the app store in question, Fitbit's App Gallery, is finally starting to take shape. Fitbit announced today that...
By Jonah Comstock November 2, 2017
On Fitbit’s third quarter earnings call yesterday, the company shared that, between spending cuts and the launch of the its long-awaited smartwatch, the company is pulling out of the earnings slump it’s been experiencing. The call also saw CEO James Park talking more than ever about the fitness wearable’s clinical applications and the ways in which those ambitions are coming to fruition. This...
By Dave Muoio October 31, 2017
Fitbit’s wearables are at the heart of recent announcements from diabetes self-management platform One Drop and the City of Santa Monica’s Office of Civic Wellbeing. The first reveals an upcoming integration that will allow users to view Fitbit device data from within the One Drop Mobile app, while the latter describes a public health initiative that will provide residents of the city with Fitbit...
By Jonah Comstock September 28, 2017
Health app scammer fined $320,000. Belle Gibson, an Australian health blogger who faked brain cancer to promote her cookbook and app The Whole Pantry, has been fined $320,000 ($410,000 in Australian dollars) by her government. In addition to lying about having brain cancer — and about curing it with the diet she was selling — Gibson also promised to make a number of charitable donations with the...
By Jonah Comstock September 7, 2017
Good news for anyone who thought Fitbit's move toward the smartwatch market would be a move away from health: The wearable maker has just announced a partnership with Dexcom that will bring data from the company's continuous glucose monitor directly to the display of Fitbit's upcoming Ionic smartwatch. Athough Fitbit's have been used in the management of chronic diseases in a number of hospital...

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