Fitbit Versa

By Laura Lovett May 3, 2018
Despite the expected declining sales numbers, Fitbit affirmed its focus on digital health, during its Q1 earnings call. In particular the company is now looking to its latest Google collaboration, where the two companies will work on refining EHRs to give clinicians a more comprehensive look into patient data, to speed up innovation in the digital health space.  “First, Fitbit and Google are...
By Laura Lovett March 21, 2018
Correction: This article has been updated to accurately reflect that the women health tracking is a feature. It has also been updated to reflect Katherine Binder's accurate title.  Last week Fitbit made a slew of announcements about new product launches that coming in the spring. Among them was a true first for the company: a feature that helps women track their menstrual cycles and symptoms....
By Laura Lovett March 13, 2018
Come this spring adults won’t be the only ones with their own line of Fitbit trackers. The company recently announced a new set of products including the Fitbit Ace, which is a tracker designed for children 8 years old and up, as well a much anticipated new smartwatch, the Fitbit Versa.  “As childhood obesity rates continue to rise, it’s more important than ever to empower the entire family to...

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