Medscape

By Jonah Comstock June 12, 2018
Internet Brands subsidiary WebMD, which also oversees the Medscape brand of physician-facing mobile and web-based educational content, has acquired Jobson Healthcare Information, another healthcare content group, for an undisclosed amount. "We were very excited about Jobson’s commitment to communicating with healthcare professionals, a commitment that we share as well," WebMD CEO Steve Zatz told...
By Bill Siwicki December 19, 2017
Dr. Manish Naik recently examined a patient in his office who was reluctant to get a flu vaccine because of a history of egg allergy. Naik conducted a quick search through his medical reference app and reviewed study data with the patient on the safety of flu vaccination in patients with egg allergy.   After seeing the latest study data and guidelines, the patient agreed to get both the flu and...
By Heather Mack August 8, 2016
In the second quarter, WebMD began testing a new app and, in the face of declining traffic in the form of Google-referrals, increased its focus on driving internal traffic. While there was a slight decline in the number of users, page views were actually up, which WebMD attributed to efforts to engage users to spend more time on the site with increased programming and social media. The company...
By Jonah Comstock March 2, 2016
Millennials and Silents (the generation born prior to 1942) are the least likely generations to use tech tools like wearable fitness trackers, according to a survey of 2,600 WebMD users, presented today at HIMSS16 in Las Vegas. But younger and older respondents gave very different reasons for why they don't use these tools. "Millennials were more likely to select cost as their reason for not...
By Jonah Comstock February 24, 2016
WebMD may soon begin to offer healthcare price transparency tools to users, and is even looking at becoming involved in telehealth, CEO David Schlanger said on a recent earnings call. Schlanger also talked about traffic and search trends, Medscape Consult, and the company’s video content strategy. WebMD revenues hit $192.1 million in the fourth quarter of 2015, up from $162.7 million in Q4 2014,...
By Jonah Comstock October 1, 2015
WebMD's Medscape team is working on a new clinical reference app called Medscape Consult that will include an option for doctors to "crowdsource" clinical advice from their colleagues. WebMD CEO David Schlanger announced the app at the company's annual stockholder meeting, where he also spoke about plans for international expansion and a renewed focus on the company's private portal division,...
By Jonah Comstock August 3, 2015
The next big step for WebMD will be to start to move WebMD and Medscape content beyond their home websites and out onto social media sites, CEO David Schlanger said in the company's Q2 earnings call. "In the digital ecosystem it's become clear that people are using social platforms as means to do more than just connect with their friends and family, but really as destinations to find information...
By Aditi Pai September 24, 2014
Eighty four percent of patients said they should be able to use technology to help their doctors make a diagnosis, while 69 percent of physicians said patients should use such tools to help them form a diagnosis. That's according to a recent survey from WebMD. In a follow up, the survey asked physicians if patients should self-diagnose using technology, to which only 17 percent of physicians said...
By Aditi Pai June 17, 2014
WebMD updated its consumer-facing health app this week: it now integrates a user's biometric data from certain activity trackers, wireless scales, and glucose meters. While the app tracks steps, sleep, weight and blood glucose data from devices, if users have an iPhone 5s, they can also track steps passively from their phone. The app's new feature, called Healthy Target, uses data from these...
By Jonah Comstock May 1, 2014
WebMD is increasingly looking to mobile advertising revenue to support its business, according to the company's Q1 earnings call. Because of that, the company released a new app for physicians last week and is working on a major update to its consumer app by the end of Q2. As he has in the past, CEO David Schlanger suggested that those two businesses, consumer and provider, are converging toward...
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