NBA

By Jonah Comstock August 17, 2017
Jawbone's healthcare plans revealed? Bloomberg may or may not have uncovered Hossain Rahman's plan for Jawbone Health Hub, the resurrected version of the now-defunct consumer wearable and speaker company. The outlet got ahold of documents the company was shopping around last year in pursuit of investors, which suggested plans for devices and apps that track and, in some cases address, hydration,...
By Heather Mack February 2, 2017
How data gleaned from elite athletes’ wearables devices can be made profitable is still a largely unanswered question. But in the NBA, it's now been made clear one way that won't happen. As SportTechie reports, the NBA’s Collective Bargaining Agreement specifically bans teams from using wearable data in contract negotiations or player transactions. While teams can use the data to monitor player...
By Heather Mack December 19, 2016
While NBA players aren’t currently allowed to wear biometric devices during games, a new committee is in the works to reassess the value of and role wearables may eventually play in the sport. Athletes regularly use digital health tools like wearables to track heart rate and exertion during workouts, and the NBA has increased its focus on the health of its players. As ESPN reported, more and more...
By Jonah Comstock August 11, 2015
As part of a new partnership with the National Basketball Association, Under Armour will help the sporting organization develop a new consumer app, called NBA Fit. The deal is mostly an expanded sponsorship for Under Armour, which has worked with the NBA as a league partner since 2011. Under Armour will be the title partner of the NBA Draft Combine, an invite-only showcase game series for leading...
By Jonah Comstock February 19, 2014
Zephyr's BioPatch is a likely candidate for the NBA D-League's new tracking initiative. The National Basketball Association will become the first major American sports league to equip its players with wearable health and activity monitors -- not just during practices, but during actual games as well. The NBA's Development League (or D-League) has already begun to outfit players on D-League...
By Neil Versel October 10, 2013
I've long been skeptical about the direct-to-consumer approach in digital health and of those who push slick apps and gadgets to a market that wants simple rather than flashy. "The vast majority of healthcare spending comes not from workout freaks and the worried well, but from chronic diseases and acute care," I wrote in a particularly inflammatory column in February. Now I'm starting to believe...
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