online eye exam

By Dave Muoio November 8, 2018
Online refractive eye exam company Opternative has announced $9 million in investment financing. Trust Ventures and Pritzker Group Venture Capital led the round, with additional support from prior backer Jump Capital. According to the announcement, the company will put toward two major goals: doubling the size of its engineering, product, sales and marketing teams; and building awareness among...
By Jonah Comstock April 10, 2018
Online refractive eye exam company Opternative has launched a new white-labeled service for eye care professionals (ECPs) called EZRx. "The digital refraction (EZRx) and visual acuity screener are licensed to each ECP individually and [are] white-labeled to match the ECP's branding and website flow," Pete Horkan, Opternative's head of US government affairs, told Babyforyou.net.ua in an email. "The...
By Jonah Comstock March 15, 2018
Opternative, a Chicago-based purveyor of online and mobile refractive eye exams, received a warning letter from the FDA last fall. The October 30 warning letter was only recently made public by the agency. Addressed to then-CEO Aaron Dallek (Opternative named a new CEO, Brent Rasmussen, in January), the letter makes it clear that it considers Opternative's online eye exam to be a mobile medical...
By Aditi Pai May 18, 2016
Update: Governor Haley's veto was overturned by an overwhelming vote from the state legislature. The Senate voted 39 to 3 to overide the veto while the house voted 98 to 1. Opternative has now ceased operations in South Carolina. South Carolina Governor Nikki Haley vetoed a bill earlier this year that would prevent South Carolina residents from obtaining a glasses or lens prescription...
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