Opternative

By Dave Muoio November 8, 2018
Online refractive eye exam company Opternative has announced $9 million in investment financing. Trust Ventures and Pritzker Group Venture Capital led the round, with additional support from prior backer Jump Capital. According to the announcement, the company will put toward two major goals: doubling the size of its engineering, product, sales and marketing teams; and building awareness among...
By Dave Muoio September 7, 2018
Online refractive eye exam company Opternative has launched a voice-activated, smartphone-only version of its digital eye exam. The product is a complement to the company’s existing exam, which requires both a smartphone and a separate computer. “To build upon our vision of making eye care available to anyone, anywhere, anytime, we built the first web-based, conversational test that can be taken...
By Babyforyou.net.ua August 13, 2018
Bankrupting docs? Patient booking platform Zocdoc is putting providers in a sticky situation, CNBC reports. The platform, which lets patients book and cancel appointments, is changing its business model. Now instead of charging providers a flat annual rate per doctor, it proposes to charge a lower annual rate as well as a booking fee for each new customer. Not only would this dramatically...
By Jonah Comstock April 10, 2018
Online refractive eye exam company Opternative has launched a new white-labeled service for eye care professionals (ECPs) called EZRx. "The digital refraction (EZRx) and visual acuity screener are licensed to each ECP individually and [are] white-labeled to match the ECP's branding and website flow," Pete Horkan, Opternative's head of US government affairs, told Babyforyou.net.ua in an email. "The...
By Jonah Comstock March 15, 2018
Opternative, a Chicago-based purveyor of online and mobile refractive eye exams, received a warning letter from the FDA last fall. The October 30 warning letter was only recently made public by the agency. Addressed to then-CEO Aaron Dallek (Opternative named a new CEO, Brent Rasmussen, in January), the letter makes it clear that it considers Opternative's online eye exam to be a mobile medical...
By Dave Muoio January 29, 2018
In 2016, Opternative, a Chicago-based telehealth startup offering online refractive eye exams, opened a lawsuit against South Carolina’s Board of Medical Examiners and Department of Labor, Licensing, and Regulation alleging that a newly passed law restricting online eye exams was protectionist, unconstitutional legislation. On Friday, Judge DeAndrea Benjamin of the Fifth Judicial Circuit in...
By Jonah Comstock October 17, 2017
Opternative, a Chicago-based digital health company that offers an online refractive eye exam service to help consumers get prescriptions for glasses or s, is suing online glasses retailer Warby Parker in New York District Court. The suit alleges that Warby Parker's Prescription Check offering (launched in May) was based on proprietary information and technology obtained from Opternative...
By Jonah Comstock May 24, 2017
Online eye glasses retailer Warby Parker has launched a new app to offer online eye exams to users. While a number of companies offer ocular telehealth in various forms to users in regulatory-friendly states, and some of those companies also sell lenses, Warby Parker would be the first glasses retailer to venture into the space. The FDA-registered app, called Prescription Check, is...
By Jonah Comstock March 6, 2017
This article has been updated with comments from Opternative and the Virginia House of Delegates. In stark contrast to the law that past last year in South Carolina, the state of Virginia has proactively passed a pro-telemedicine bill that protects the rights of optometrists and ophthalmologists to see patients and issue prescriptions via telemedicine. The law, signed late last month, states that...
By Jonah Comstock October 20, 2016
(Updated with a statement from the American Optometric Association) Opternative, a Chicago-based digital health company that offers an online refractive eye exam service that helps consumers get prescriptions for glasses or s, has teamed up with the Institute of Justice to sue the state of South Carolina, alleging that a new law restricting online eye exams is anticompetitive and...
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