Pokemon Go

By Jonah Comstock February 2, 2017
Molina, CareSpeak team up for adherence program. Molina Healthcare, a multi-state healthcare organization, tapped CareSpeak Communications to develop a text message program to improve medication adherence. Members in California, Michigan, and Ohio can recieve tailored reminders, feedback, and encouragement about their medications in English or Spanish. "Molina's mission is to provide quality...
By Jonah Comstock September 7, 2016
Apple's announcement day today focused a lot on the new iPhone 7, but the most exciting news for health and fitness fans was related to the Apple Watch series 2, which ups the ante for fitness tracking in several ways. The device is swimproof, has a built-in GPS, and a special version will be created in partnership with Nike. "We call it Apple Watch series 2 and it has been completely re-...
By Tom Sullivan September 6, 2016
Pokemon Go fever seems to be abating a bit as summer winds down. Already, the game that was once hailed as the most effective health app ever is on the verge of downslide. So the rising question for private and public health professionals, executives and entrepreneurs watching the apps' rapid rise and quick decline: What does Pokemon Go reveal about the fate of so many other health apps, fitness...
By Jonah Comstock July 25, 2016
Those working in digital health should be careful not to mix up technology and innovation, speakers at the mHealth and Telehealth World Congress advised attendees in Boston this week. Technology by itself won’t affect culture change, and technology won’t achieve positive outcomes unless it’s deployed in a smart way that re-imagines care, with an emphasis on ease of use for the patient. “Some...
By Heather Mack July 11, 2016
It’s a fast-growing fitness app that wasn’t intended to be one. Crippling servers, blowing up social media and getting kids and Millennials moving, Pokémon Go has been an instant hit since it launched last week. Pokémon Go, which uses augmented reality to allow users to capture monsters in real life, has an estimated 7.5 million downloads in its one-week life -- putting it on track to outpace...
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