WPP

By Jonah Comstock January 29, 2014
Diet and fitness apps were used by 55.7 million American adults in 2013, up from 43.9 million in 2012, according to a study by Kantar Media's MARS OTC/DTC Study of 20,000 consumers. The study found that 129 million American adults (55 percent of the population) own either a smartphone or a tablet or both -- 116 million (49 percent of the population) own a smartphone and 64 million (27 percent)...
By Brian Dolan April 29, 2013
Nearly three-quarters of physicians in the United States are using their smartphones at work, according to a March 2013 survey conducted by ad agency WPP's Kantar Media. The survey of more than 3,000 physicians representing 21 specialties found that 74 percent said they were using their smartphones for professional purposes. The 2012 study found that about 68 percent of physicians were using...
By Brian Dolan August 9, 2012
Waltham, Massachusetts-based Affectiva, which spun out of the MIT Media Lab in 2009, has raised $12 million from Kleiner Perkins Caufield Byers and Horizons Ventures to build out its emotion measurement technology for advertisements and for various medical research initiatives. According to various media outlets, the company has now raised more than $20 million, including grants from the National...
By Brian Dolan January 28, 2010
We have been tracking the soft launch of the White House's free mobile health service for expectant mothers, Text4baby, since early last year. While the service was planned to launch in the fall of 2009, a recent presentation from the Text4Baby team explains that the service launched this month and plans to begin marketing through partners in February. The service appears to have soft launched in...
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